Choice and Flexibility are Essential for Software Companies when Selecting a Payments API
Early in the life of a Software Company an important decision is made. This decision is often based on the expertise and preferences of the company’s first technologist and will impact nearly every other decision the company makes; from the developers they hire, to the tools they use to develop their software. The decision is what development environment and deployment model to employ.
.NET or Java? PHP or Ruby? SaaS or desktop? These questions dominate early discussions because they define the core technology and approach that a Software Company uses to build and, ultimately, deploy their application into the market. This decision isn’t something that can be taken lightly. Selecting the wrong technologies can limit choice and hinder growth and utilizing outdated approaches can inhibit a Software Company’s ability to release competitive features.
The Transitioning Payments Industry
The payments industry is a merchant-centric universe deeply rooted in hardware. Consequently, key players have not given due consideration to Software Companies, – tending to approach relationships with a, “you adjust to meet me” mentality in the form of older machine specifications, lopsided value propositions, disparate processing platforms, limited support and poor documentation, (As a tip, Software Companies are not VARS!)
When it comes down to it, every project has unique requirements and you may need different tools to tackle each job. That’s why choice, and flexibility, in APIs are paramount to meeting the needs of the Software Company.
About the Author:
Peter Osberg is the Sr. Vice President, Business Development & Marketing for IP Commerce. With extensive senior-level experience in highly competitive, multi-sided markets, Peter is a well-established entrepreneur with a proven ability to plan, execute and administer successful sales and business development initiatives.
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